What I did at VOODOO
Live-ops gameplay systems, monetization iteration, and feature delivery for hybrid-casual games
+3–8%LTVgameplay & progression
+2–5%RetentionUI/UX & FTUE
+5–11%Video Eng.monetization
+3–10%Playtimepacing & difficulty
BuildTestMeasureIterate
- Ship fast, validate with data
- Keep what works, discard what doesn't
- Even the negative tests helped guide better decisions
- Implemented new levels and planes, improving progression and content variety
- Built hangar system and skin shop to enhance customization and engagement
- Designed and tested IAP ticket system (shop monetization)
- Implemented invite friends feature integrated with rewards
- Developed Golden Wings feature to strengthen progression and reward loops
- Ran A/B tests across gameplay, UI/UX, and monetization systems
- Iterated on difficulty, pacing, and progression to improve retention and playtime